To provide understanding of the Chinese ancient culture and make it more accessible to the public, National Palace Museum organized “National Treasure Merchandise Design Competition” and themed as “Rediscover the beauty beyond time”. 162 pieces of cultural artifacts were selected and served as open source for the participants to search for inspiration, while their photos and introductions were uploaded onto the website database.

The project aimed to re-interpret the essence of Chinese culture, discover smart integration of the traditional and contemporary thinking, furthermore, to reach the goal of promoting aesthetic education and creating new values for the cultural artifacts through the competition and related events including lectures and exhibitions.